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Daniel and Christian aren't your typical consultants.

We've set the strategy, owned the sales target, delivered results — and now apply that experience to your business.

We'll show you exactly what's broken and how to fix it.

Why Work With Us

This is not business as usual. Runways are shorter, buyers are tougher, and strategies are forced to pivot every quarter and sometimes even every month. Add the endless AI hype that promises shortcuts but rarely delivers, and too many teams fall back on recycled campaigns and gut-feel sales motions, hoping this time it will work.

We are not consultants handing out decks. We are leaders who have carried revenue targets and operators who deliver under pressure. Playbooks are important, but they only work if someone makes them stick, and that is where we come in.

If you want buzzwords and someone to nod along, call a consultant.

If you want a battle-tested strategy that survives boardrooms and tough markets, call us.

Daniel and Christian in library

Why Growth Really Stalls

Iceberg Hidden Barriers

The Visible Symptoms

Before working with us, leadership teams face the same frustrations. Targets are missed. Forecasts no one trusts get shown to the board. Pipelines look full but are filled with unqualified deals. Campaigns burn budget without results. Sales and marketing talk past each other. Tech stacks sit expensive, disconnected, and underused. AI creates noise instead of leverage. Customer journeys break between teams, and leaders lack visibility into the numbers that matter. The result: wasted time, lost trust, and growth that never matches potential.

The Hidden Barriers Below the Surface

Missed targets and a weak pipeline are just symptoms. The real killers are below the surface: bad data, sales and marketing chasing the wrong leads, unclear ICP, gut-feel sales, and team silos. That is where growth dies.

Common Patterns We See Again and Again

When we dig into stalled revenue engines, we consistently uncover the same growth killers:

Iceberg Patterns

No Clear Market Approach

No strategy or defined ICP

Team Silos

Sales and marketing blaming each other

Micromanagement

No trust, no scale

Social Media Misuse

Quick fixes instead of strategy

Data Neglect

Guesswork instead of insight

These are not small inefficiencies. They are systemic failures that choke growth. We've lived this. We've inherited broken systems, carried impossible targets, and watched good reps quit. We know what breaks revenue and how to fix it.

Why One Hire Can't Fix Revenue

Too many companies believe a single hire can fix revenue. They bring in a Head of Revenue, a VP of Sales, or a growth leader and expect results overnight. Without leadership alignment, a clear strategy, and empowered teams, even the best talent fails. The result is wasted time, frustrated leaders, and costly turnover.

“Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.”

— Patrick Lencioni, The Five Dysfunctions of a Team

The Cost of Doing Nothing

Runway shrinks, resources drain, and top performers move on. Growth stalls, investors press harder, and deals die in the pipeline. Doing nothing is not safe. It is the fastest way to burn cash and lose your team.

Sinking Ship
Cash Burn

Accelerated cash burn

Employee Attrition

Employee attrition

Stalled Growth

Stalled growth

Missed Opportunities

Missed opportunities

Growth rarely fails for obvious reasons. It fails because leaders overlook what is happening below the surface.

Systems That Drive Predictable Growth

We provide fractional CRO and CMO leadership for startups that need senior operators, not another layer of overhead. Whether you are launching a new GTM motion, entering a new market, or stuck with systems that do not scale, we fix what is broken and lead what is next. Our engagements are flexible, from embedded leadership to targeted GTM sprints, and are always led by us.

Our Approach

How We Build Your Revenue Engine

Revenue Health Assessment

Revenue Health Assessment

We dig into your GTM performance, processes, and pipeline to find what is working and what is holding you back.

Strategic Planning

Strategic Planning

We align sales, marketing, customer success, and operations around one plan for growth.

Playbooks and Execution

Playbooks and Execution

We build playbooks your team can run tomorrow, and we help you run them until they stick.

Ready to stop missing targets?

When you hire us, you get both Daniel and Christian. Two senior operators in the room, every time.

Services - Revenue Coaching & Pipeline Development