Socialsuite: Scaling Globally With 110% YoY Growth and a Series A

We were hired to design and execute Socialsuite's North American GTM while scaling existing revenue in Australia, expanding into the UK, and launching a new ESG product across three markets. In 12 months, ARR grew 110 percent and Series A funding was secured.

The Business

Socialsuite is a SaaS platform that helps organizations measure and report on social impact. Already scaling fast in Australia, they were ready for global expansion but needed a clear GTM strategy, aligned teams, and scalable revenue systems to succeed in North America, the UK, and beyond.

The Problem

Expansion at this stage was not about product risk. It was about building a scalable GTM engine. Socialsuite needed:

A North American GTM strategy to win in a new market with no playbooks in place
An ESG product launch across the US, Canada, UK, and Australia with tailored positioning
Revenue alignment across global teams that were operating in silos
Scalable hiring in North America with management structure to support growth
Investor-ready metrics including CAC, LTV, and pipeline coverage to demonstrate traction

The Fix

We built and executed a global revenue strategy anchored in five levers:

Defined ICP and built sales playbooks with positioning for US and Canadian entry
Designed and rolled out the ESG product GTM across three regions simultaneously
Unified sales, marketing, and product with shared KPIs and operating cadences
Hired and built the North American revenue team while strengthening management layers in existing regions
Introduced CAC, LTV, and pipeline forecasting systems that gave leadership visibility and credibility with investors

The Results

110%

Year-over-year ARR growth

North American pipeline growth

Series A

Funding secured

110 percent year-over-year ARR growth
North American pipeline doubled within 12 months
ESG product launched successfully in the US, Canada, UK, and Australia
Series A funding secured on the back of international traction
Global teams aligned with scalable systems and repeatable playbooks

The ROI

In under 12 months, the investment in senior revenue leadership produced a 110 percent ARR increase, a successful Series A raise, and a repeatable GTM engine that continues to scale across markets.

What This Means for You

If you are entering new markets, preparing to fundraise, or launching products across regions, you cannot rely on founder hustle alone. You need a GTM strategy that scales along with the systems, playbooks, and teams to execute it.