Charitable Impact: Scaling to 800 Million Dollars in Donations

How Daniel and Christian built a donor acquisition and retention engine that grew Charitable Impact into one of Canada's largest giving platforms.

The Business

Charitable Impact is a digital platform that enables individuals and organizations to give more effectively. Adoption was strong, but growth was founder led and the donor acquisition engine could not scale. Daniel and Christian were brought in to build a sustainable system to expand the donor base, improve retention, and scale revenue.

The Problem

Charitable Impact had hit a ceiling. They needed:

Defined ICPs and donor segmentation to guide outreach
A scalable sales and partnerships strategy for major donors and organizations
Playbooks for donor acquisition and retention
Metrics such as CAC, LTV, and conversion visibility
Infrastructure to support scaling beyond early adopters

The Fix

Daniel and Christian built a growth engine across donor acquisition and retention:

Introduced ICP segmentation and prioritized donor and partner groups
Designed structured playbooks for outreach, partnerships, and conversion
Built dashboards to track CAC, LTV, pipeline, and donor conversions
Developed repeatable systems for retention and engagement to increase lifetime value

The Results

$800M+

Donations processed

100K+

Donors acquired and retained

Sustainable

Growth engine established

More than 800 million dollars in donations processed
Over 100,000 donors acquired and retained
Sustainable donor acquisition and retention engine established
Long-term scalability achieved through data-driven decisions

The ROI

The investment in senior revenue leadership transformed Charitable Impact into one of Canada's largest giving platforms. With more than 800 million dollars in processed donations and over 100,000 donors acquired, the systems Daniel and Christian built created a repeatable donor growth engine that continues to scale today.

What This Means for You

If your growth has plateaued, founder led sales are no longer enough, or retention is stalling, you need scalable systems and playbooks. With the right segmentation, acquisition, and retention strategy, your growth can be sustainable and investor ready.