Founder & Partner
Interest Media Is Here. Most Brands Are Missing It.
Most companies still create content based on what they want to say. Announcements. Events. Internal wins. Press releases. Corporate updates.
None of that drives attention or revenue anymore.
The shift has already happened. It is not social media anymore. It is interest media.
And the brands that do not adapt will continue to be ignored.
Watch the Reel
What Interest Media Really Means
Interest media is the move from company focused content to audience focused content.
People follow what teaches them. People follow what entertains them. People follow what challenges them.
They do not follow corporate announcements. They do not follow your internal updates. They do not follow your event photos.
Great content now earns interest first. Earning interest earns attention. Earning attention earns trust. Trust earns revenue.
That is the chain. Most brands are missing the first link.
Why Most Brands Feel Invisible Online
Corporate posts do not build reach. They do not build brand. They do not build pipeline.
They only fill the feed.
Your audience has seconds to decide whether your content is worth their time. If your content does not help them in those first seconds they leave.
You lose the view. You lose the attention. You lose the revenue.
The Revenue Impact Of Interest Media
Social platforms now reward creators who deliver value. Not companies who deliver announcements.
The companies growing the fastest today behave like educators and entertainers. They create content that makes people feel smarter. They create content that sparks ideas. They create content that earns trust before asking for anything.
This is how predictable revenue starts.
What Your Brand Should Post Instead
Teach something your market struggles with. Entertain with a truth they already feel. Challenge a belief that holds them back.
Give them something they want to save. Give them something they want to share. Give them something they want to come back to.
This is interest media. This is modern brand building. This is how you stop being ignored.
The Simple Rule
Stop posting what you want to say. Start posting what your market cannot stop watching.
That is the shift. That is interest media.
And that is how brands grow now.
About Daniel Nielsen
Daniel builds revenue engines that convert. With 25+ years leading growth across SaaS, fintech, e-commerce, and real estate, he has driven more than $1B in revenue. He has led go-to-market strategy at Realtor.com, Socialsuite, Charitable Impact, Kartera, World Duty Free, and Kao Salon Services, delivering 400% lead growth, 135% ARR overachievement, and 116% year-over-year ARR growth.
