Stop Doing These 3 Things in Sales — They’re Killing Your Close Rate

💬 Introduction: Why This Matters

Most companies don’t lose revenue because their people don’t work hard. They lose it because their sales reps keep repeating hidden habits that destroy consistency and confidence —and most leaders don’t even notice.

At The Revenue Coaches, we’ve reviewed thousands of sales calls across startups and SMBs. The pattern is always the same: 🔥 good product, 💡 good market, ⚠️ bad habits.

Let’s break down the three that cost your company the most money — and how to fix them fast.

1️⃣ Getting Emotional

When frustration from your personal life bleeds into your sales day, it shows. Your tone shifts. Your focus slips. And your close rate tanks.

You can’t control every trigger, but you can control how you show up. Top performers learn emotional control the same way athletes do — by training it. ✅ Create pre-call rituals ✅ Use micro-breaks between calls ✅ Reset your tone before hitting “Join Meeting”

When you control your state, you control the room.

2️⃣ Being Impatient

Impatience is the most expensive habit in sales. When reps rush discovery or skip qualifying questions, they lose insight. Without insight, you can’t connect — and if you can’t connect, you can’t convert.

The best closers slow down to speed up. They earn the right to pitch by understanding the buyer’s story first.

Ask more. Push less. That’s how trust compounds — and how your deals stop slipping through the cracks.

3️⃣ Losing Control

Ever had a prospect hijack your call? It’s not them — it’s you. It’s what happens when reps rely on scripts instead of instincts.

Control isn’t about dominance. It’s about direction. A confident rep knows how to steer the conversation back to value, not vanity.

Practice adaptive questioning, not memorized lines. That’s how pros keep control and close with authority.

🚀 The Fix: Train the Habits, Not Just the Skills

Every sales team wants more leads, better tools, and smarter automation. But before all that — fix the fundamentals.

Master these three habits and your close rate climbs fast. That’s not theory. That’s data.

At The Revenue Coaches, we help founders, CEOs, and B2B teams build revenue systems that scale predictably — not randomly.

📈 Work With The Revenue Coaches

We train your team to:

• Control emotion under pressure

• Slow down the sale to speed up the win

• Build adaptive confidence that closes deals faster

Ready to turn your reps into revenue leaders? 👉 Book a Revenue Health Assessment